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Lorraine Patrick
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PBOL 330 Week 3 (New Bb)
8 Steps to Creating an Effective Marketing Information System
by
Kalb, Ira
Marketing insights from A to Z: 80 concepts every manager needs to know
by
Kotler, Philip
Publication Date: 2003
Please read pgs. 80-82.
The Marketing strategy desktop guide
by
Paley, Norton
Publication Date: 2007
What is a marketing information system?
Video (1:17).
Management information system & its functions.
Video (2:37).
Marketing briefs: What is market research?
Video (7:30).
Workplace Communication - How to Develop Trust - The 1 Essential Thing You Must Do.
by
Meyerson, Harriet
Video (4:16).
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