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Lorraine Patrick
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PBOL 330 Week 1 (New Bb)
The Marketing strategy desktop guide
by
Paley, Norton
Publication Date: 2007
Please read the Introduction, Chapter 1 and Chapter 3 (pages 51-53).
Marketing insights from A to Z: 80 concepts every manager needs to know
by
Kotler, Philip
Publication Date: 2003
Please read the Preface (pgs. ix-x), Introduction (pgs. xi-xiv), and Marketing Mix pgs. 108-111)
What Is Marketing? Two Answers to This One Question - YouTube
Video (3:44)
Phillip Kotler- What is marketing?
Video (11:31).
Marketing: A New Look at the 4Ps of Marketing
Video (5:18).
The 4Ps of marketing
Video (2:32).
Effective communication- Strengthen your business relationships.
Video (1:27)
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