BSCL – Bachelor of Science in Supply Chain and Logistics Management: Streaming Videos
This LibGuide contains resources to support all the courses within the Supply Chain and Logistics Management degree. Click on the appropriate tab for your course to view and access the resources.
In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.