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BA437/637: International & Global Business by Chapter: Chapter Twelve

Click below for resources related to the chapters in the textbook for this course.

Textbook: Hill, Charles, W. L. & Hult. G. T. (2019).  International business: Competing in the international marketplace (13th ed.). 

Chapter Twelve: Dimensions of Marketing Strategy
Learn about product development, distribution, marketing mix, marketing strategy, and marketing decisions. 

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Suggested Resources for Chapter Twelve