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BA437/637: International & Global Business by Chapter: Chapter Three
Click below for resources related to the chapters in the textbook for this course.
Textbook: Hill, Charles, W. L. & Hult. G. T. (2019). International business: Competing in the international marketplace (13th ed.).
Chapter Three: National Differences in Economic Development.
In order to measure economic development, one common yardstick is the country’s Gross National Income or GNI. This measure allows countries to be easily analyzed by comparing one year to another or look across many years to see how much the GNI changed to identify growth trends.Economic development and growth may also be measured by the amount of innovation and entrepreneurship a market-based country creates. Although this is not an easy or accurate measurement to make, adjusted changes in GNI may reflect this measure.The more stable economies are market-based economies with a stable government and robust legal system that supports property rights and personal freedoms.
Organisation for EconomicCooperation and Development (OECD) is an intergovernmental economic organisation with 37 member countries. They publish Economic Surveys for the member countries which are available in the Business Source Ultimate Database. A few are listed below, but you can find many more in this way:
Films on Demand (10 min)
Effective global branding requires a sound understanding of different international markets, and how products or services themselves, and the language and imagery used in their promotion, best suits consumers.
Films on Demand - From the series "Secrets of Branding" (52.00 min)
Valued at $79 billion dollars, Coca-Cola sells over two million beverages daily. As this program examines, quality and authenticity are only two of the brand attributes that make Coca-Cola a global success
Films on Demand (9:41 min)
Global brands – they might be the same wherever you go, or they might be different. They might also vary considerably in price and how they’re positioned from country to country.
From language missteps to misunderstanding cultural norms, veteran branding expert Barbara E. Kahn has seen it all when it comes to the missteps of launching a brand across borders. Here, she shares five tips to help entrepreneurs avoid the pitfalls.
Provides basic iinformation on the history, people, government, economy, energy, geography, environment, communications, transportation, military, terrorism, and transnational issues for 266 world countries.
Selling in a global marketplace dramatically expands the commercial potential of a new product, but it requires understanding of customers throughout the world and the establishment of a supply chain that crosses many borders.