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BA437/637: International & Global Business by Chapter: Chapter Fifteen

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Textbook: Hill, Charles, W. L. & Hult. G. T. (2019).  International business: Competing in the international marketplace (13th ed.). 

Chapter Fifteen: Entry Strategy and Strategic Alliances
The three basic decisions firms must make when expanding into foreign markets, as well as the different modes firms use to enter these markets. Evaluate the pros and cons of entering into strategic alliances.

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Suggested Resources for Chapter Fifteen