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BA437/637: International & Global Business by Chapter: Chapter Thirteen

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Textbook: Hill, Charles, W. L. & Hult. G. T. (2019).  International business: Competing in the international marketplace (13th ed.). 

Chapter Thirteen: The Strategy of International Business
The goal is to maximize the value of the firm for owners and shareholders. Value creation is measured by the difference between a firm's cost of production and the quantity that consumers perceive in its products. 

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