Skip to Main Content

BA437/637: International & Global Business by Chapter: Chapter Eighteen

Click below for resources related to the chapters in the textbook for this course.

Textbook: Hill, Charles, W. L. & Hult. G. T. (2019).  International business: Competing in the international marketplace (13th ed.). 

Chapter Eighteen: Global Marketing and R&D
Discusses the importance of business analytics and international market research taking country differences into consideration, inlcuding marketing strategies, pricing, and distribution. 

Need Help? Ask a Librarian

Suggested Resources for Chapter Eighteen