Textbook: Hill, Charles, W. L. & Hult. G. T. (2019). International business: Competing in the international marketplace (13th ed.).
Chapter Four: Differences in Culture
Cultural differences can have a great impact on a country’s trade. A country’s ability to produce products or provide services they can export to other countries may be restricted by language, religion or cultural values and norms. For example, a country that doesn’t prohibit its government officials from accepting bribes may find it difficult to trade with a country who prohibits his citizens from bribing any foreign official. Or a company who distributes a wide range of videos and other forms of digital media without significant alteration may be prohibited from distributing in a country with a highly restrictive religion.
