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MKTG 425 Week 6
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Marketing Management (15th ed.) by Kotler, P. & Keller, K.L.Please read Chapter 5 - Creating long-term loyalty relationships.
Please read Chapter 23 - Making a Holistic Marketing Organization for the Long-Run.
Physical copies of an older edition of this text are available in the Bellevue University Library, however, the chapter numbers and content may have changed.
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