Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
MKTG 425 Week 6
-
Marketing Management (15th ed.) by Kotler, P. & Keller, K.L.Please read Chapter 5 - Creating long-term loyalty relationships.
Please read Chapter 23 - Making a Holistic Marketing Organization for the Long-Run.
Physical copies of an older edition of this text are available in the Bellevue University Library, however, the chapter numbers and content may have changed.
-
-
-
-
-
