MKTG: Week 3

Please read Chapter 12.

This is a physical copy of an older version of the textbook that is available in the Bellevue University Library. However, the chapter numbers may have changed.

Gale Business Insights, Gale Virtual Reference Library, 2013.

Beverage Industry, 2016.
Recommended Reading.

Forbes, 2017.
Recommended Reading.

(Miller, R.K., Washington, K.D. & Richard K. Miller & Associates, 2013.

Films on Demand.
Please watch the sections below:
1. Introduction
4. Anti-soda Backlash
9: The Pepsi Challenge
10: Delivering Coke in South Africa
15: The Coca-Cola Company doesn't make Coke
19: The next big thing

Films on Demand: Please watch the sections listed below:
1. Meet the beer industry's women.
3. European vs. American beer culture.
7. Craft beer industry in 1990's.
14. Gender divide in beer drinking.

Films on Demand.
Recommended: 1. Introduction-Brewed in America, 3. Brewing Process. 8. Pasteurization and National Breweries 14. Canned Beer 16. Escalation of beer advertising 17. Return of microbreweries.