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MKTG 420 Week 4
Marketing Management (15th ed.)
by
Kotler, P. & Keller, K.L.
Please read Chapter 6.
Marketing management
by
Kotler, Philip
Call Number: HF5415.13.K64 2012
ISBN: 9780132102926
This is the physical copy of an older edition of this text that is owned by The Bellevue University Library. However, the chapter numbers may have changed.
Global brand success stories
by
Ferrara, M.H.
Gale Business Insights Handbook of Global Marketing, 2013.
Global marketing failures
by
Ferrara, M.H.
Gale Business Insights Handbook of Global Marketing, 2013.
International consumer markets 2014-2015
by
Miller, R.K., Washington, K.D. & Richard K. Miller & Associates.
2013.
Three myths of behavior change- What you think you know that you don't: Jeni Cross at TEDxCSU
Ted Talks, You Tube, 2013.
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