MKTG: Week 6

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Bellevue University
Freeman/Lozier Library
1000 Galvin Rd. S.
402-557-7313

Marketing Management (15th ed.) by Kotler, P. & Keller, K.L.
Please read Chapter 23.
Marketing management by Kotler, Philip
Call Number: HF5415.13.K64 2012
ISBN: 9780132102926
This is the physical copy of an older eidition that is available in the Bellevue University Library. Please note that the chapter numbers may have changed.