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MKTG: Week 5

Libguide Curator

Lorraine Patrick

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Bellevue University
Freeman/Lozier Library
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MKTG 420 Week 5

Determining a market strategy for new target markets by Ferrara, M.H.
Handbook of Global Marketing, Gale Business Insights (2013).
How to write a code of ethics for business by Spiro, J.
INC, 2010.
The customer code of ethics: The eight beliefs of a great service attitude. by Staack, L.
EBSCOHost, 2013.
A strategic and tactical approach to global business ethics. by Beer, L.A.
Recommended Reading.
Please read Chapter 6- A Universal code template and chapter 7 - Global ethical strategies and conclusions.
EBSCOHost, 2015.
International consumer markets 2014-2015 by Miller, R.K., Washington, K.D. & Richard K. Miller & Associates.
2013.
Message received: Reaching customers through permission-based marketing.
Films on Demand. Please watch segment 1 - Online business: Permission marketing (5:46)
Liquid assets: The big business of water.
Video: Films on Demand
Please watch Section 7,11,13 & 18.
Sitka, Alaska: Blue gold
Water and Beer Production
Chile's Commercialized View of Water
Bottled Water Industry Explodes
Ethics for people on the move by Baird, Catharyn.
TEDxMileHigh, 2015.
You Tube.