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MKTG: Week 5
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MKTG 420 Week 5
Determining a market strategy for new target markets
Handbook of Global Marketing, Gale Business Insights (2013).
How to write a code of ethics for business
The customer code of ethics: The eight beliefs of a great service attitude.
A strategic and tactical approach to global business ethics.
Please read Chapter 6- A Universal code template and chapter 7 - Global ethical strategies and conclusions.
International consumer markets 2014-2015
Miller, R.K., Washington, K.D. & Richard K. Miller & Associates.
Message received: Reaching customers through permission-based marketing.
Films on Demand. Please watch segment 1 - Online business: Permission marketing (5:46)
Liquid assets: The big business of water.
Video: Films on Demand
Please watch Section 7,11,13 & 18.
Sitka, Alaska: Blue gold
Water and Beer Production
Chile's Commercialized View of Water
Bottled Water Industry Explodes
Ethics for people on the move
Week 6 >>
Mar 23, 2023 8:25 PM
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