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MKTG: Week 3

Libguide Curator

Lorraine Patrick

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Contact:

Bellevue University
Freeman/Lozier Library
1000 Galvin Rd. S.
402-557-7313

MKTG 415 Week 3

Advertising by Winston Fletcher
ISBN: 9780199568925

Publication Date: 2010-07-15

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Marketing management by Kotler, Philip
Call Number: HF5415.13.K64 2012

ISBN: 9780132102926

This book can also be purchased through the Bellevue University Bookstore
https://www.bkstr.com/bellevuestore/home/
Please read Chapter 20.
10 Tips for Designing Static Ads
Design Shack

Developing SMART Objectives
Please click on the PDF next to the title to view the article.