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Supply Chain & Logistics Management - Undergraduate: SCLM 426 - Management and the International Organization

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SCLM 426 Weekly Resources

Supply Chain Word Cloud

Week 1 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 1 Libguide

Adekola, A., & Sergi, B.S. (2007). Global business management: A cross-cultural perspective. Chapter 1 (International Management and Cross-Cultural Perspectives) and 2 (Changes and Growth in the International Marketplace).
Govindarajan, V., & Gupta, A.K. (2001). Building an effective global business team. MIT Sloan Management Review, 42(4), 63-71.
Wisma, M. (2008). Global business management: Current trends and practices. The Journal of Applied Business and Economics, 8(1), 96-109.
Yip, G.S. (2020, June 30). Global account management: What it is and what it isn’t [Video file]. In The Business & Management Collection, Henry Stewart Talks.

Strategic marketing case analysis: Starbucks by Musonera, E.
Journal of Business and Social Science Review (2021). Vol. 2(11), pgs. 12-22.
Transnational marketing strategy. by Das, B., Satpathy, I.,& Sharan, S.
New Age International Publishers (2014).
Please read Chapter 1.
A taxonomy of born-global firms. by Knight, G.A., & Cavusgil, S.T.
Management International Review (2005). Vol. 45(3), pgs. 15-35.
Understanding the global marketing environment. by Lee, K. & Carter, S.
Publication Date: 2001

Please read Chapter 1: Changes and new challenges.
International marketing research. by Robson, M.J.
Strategic Direction, (2005). Vol. 21(6), 30-33.
Marketing and Sales by U.S. Small Business Administration
U.S. Small Business Administration (n.d).
Guidelines for developing international marketing strategies. by Wind, Y., Douglas, S.P., & Perlmutter, H.V.
Journal of Marketing (1973). Vol. 37, pgs. 14-23.

Interest rates and inflation. by Alvarez, F., Lucas Jr., R.E., & Weber, W.E.
Federal Reserve Bank of Minneapolis (2001).
Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. by Elberse, A., & Eliashberg, J.
Marketing Science, (2003). Vol. 22(3), 329–354.
Measuring the economy - A primer on GDP and the national income and product accounts. by Bureau of Economic Analysis
Bureau of Economic Analysis (2007).
Consumer price index: Frequently asked questions (FAQs). by Bureau of Labor Statistics.
Bureau of Labor Statistics (n.d.).
What triggers inflation in emerging market economies? World bank. by Domaç, I., & Yücel, E.M.
Review of World Economics, (2005). v141(1), 141-164.
Monetary policy report
Federal Reserve System (2021).
Global drivers of agricultural demand and supply. by Sands, R.D., Jones, C.A., & Marshall, E.
United States Department of Agriculture (2014).

2:00 minutes to success. Project management SWOT by Ash, E.
Seven Dimensions (2020).
How to perform a SWOT Analysis by Bridges, J.
(2019)
Ways to improve budgeting and forecasting. by Miller, J., & Galeaz, G.R.
Bank Accounting & Finance (2007). pgs. 39-41.

Cost-volume-profit (CVP) analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. by Himme, A.
(April, 2018).
Use Excel spreadsheet formulas to determine your company's break- even point. by Kuhn, F.
Inside Microsoft Excel (2004). Vol. 11(2).
Order of entry and performance in international markets. by Mascarenhas, B.
Strategic Management Journal, (1992). Vol. 13(7), 499-510.
Cost accounting and break-even analysis. by Morgan, H.
Business & Management Collection, Henry Stewart Talks. (2017).
Communication strategies and product line design. by Villas-Boas, J.M.
Marketing Science (2004). Vol. 23(3), pgs. 304-316.
Fundamentals of business forecasting. by Wilson, E.
The Business & Management Collection, Henry Stewart Talks (2023).

The relationship between integrated marketing communication, market orientation, and brand orientation. by Reid, M., Luxton, S., & Mavondo, F.
Journal of Advertising, (2005). Vol. 34(4), 11-23
Entry modes for international markets: Case study of Huawei, a Chinese technology enterprise. by Wu, D., & Zhao, F.
International Review of Business Research Papers (2007), Vol. 3(1), 183 – 196.

Libguide Curator

Lorraine Patrick

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Freeman/Lozier Library
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