Skip to Main Content

Supply Chain & Logistics Management - Undergraduate: SCLM 426 - Management and the International Organization

Quick Links

Weekly Resources

Supply Chain Word Cloud

Week 1 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 1 Libguide

Week 2 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 2 Libguide

  • Anonymous. (2008). Recession marketing: Case study – Starbucks. Brand Strategy, 26. Good example of a description of a specific marketing strategy. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/ 224172900?accountid=28125.
  • Das, B., Satpathy, I., & Sharan, S. (2014). Transnational marketing strategy. Chapter 1. NEW AGE International Publishers. http://ezproxy.bellevue.edu/login?url=https://search.ebscohost.com/login.aspx?direct=tru e&db=e025xna&AN=2706820&site=ehost-live&ebv=EB&ppid=pp_1
  • Knight, G.A., & Cavusgil, S.T. (2005). A taxonomy of born-global firms. Management International Review, 45(3), 15-35. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/ 202691989?accountid=28125
  • Lee, K., & Carter, S. (2009). Understanding the global marketing environment. Chapter 1: Changes and new challenges. Retrieved from https://www.slideshare.net/kiefercmlee/global-marketing-management-chapter-1.
  • Robson, M.J. (2005). International marketing research. Strategic Direction, 21(6), 30-33. Retrieved from http://ezproxy.bellevue.edu:80/login?url=http://search.proquest.com.ezproxy.bellevue.ed u/docview/218611279?accountid=28125
  • US Small Business Administration. (n.d.). Marketing and sales. US Small Business Administration. https://www.sba.gov/business-guide/manage-your-business/marketing- sales
  • Wind, Y., Douglas, S.P., & Perlmutter, H.V. (1973). Guidelines for developing international marketing strategies. Journal of Marketing, 37, 14-23. Retrieved from https://www.researchgate.net/publication/234022038_Guidelines_for_Developing_Intern ational_Marketing_Strategies
  • Yücel, R., Elibol, H., & DaÄźdelen, O. (2009). Globalization and international marketing ethics problems. International Research Journal of Finance and Economics, (26), 93- 104.

Week 3 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 3 Libguide

Week 4 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 4 Libguide

    • Ash, E. (2020). 2:00 minutes to success. Project management SWOT. [Video file] Seven Dimensions. https://bellevue.primo.exlibrisgroup.com/permalink/01BUN_INST/1jbe57m/alma99100 4297879607376
    • Bridges, J. (2019). How to perform a SWOT analysis. [Video file] YouTube. Retrieved from https://www.youtube.com/watch?v=NapLmUxSxyo
    • Miller, J., & Galeaz, G.R. (2007). Ways to improve budgeting and forecasting. Bank Accounting & Finance, 39-41. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docvie w/215047867?accountid=28125

Week 5 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 1 Libguide

    • Himme, A. (2018, April 1). Cost-volume-profit (CVP) analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/3708/
    • Kuhn, F. (2004). Use Excel spreadsheet formulas to determine your company's break- even point. Inside Microsoft Excel, 11(2), 10-11. http://ezproxy.bellevue.edu:80/login?auth=bb&url=http://search.proquest.com.ezproxy

.bellevue.edu/docview/191155664?accountid=28125

    • Mascarenhas, B. (1992). Order of entry and performance in international markets. Strategic Management Journal, 13(7), 499-510. http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://www.jstor.org/pss/2486600
    • Morgan, H. (2017, August 31). Cost accounting and break-even analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/3573/
    • Villas-Boas, J. M. (2004). Communication strategies and product line design. Marketing Science, 23(3), 304-316. https://www.jstor.org/stable/pdf/30036700.pdf?acceptTC=true
    • Wilson, E. (2023, May 31). Fundamentals of business forecasting [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/5304/

Week 6 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 6 Libguide

  •  
  • Reid, M., Luxton, S., & Mavondo, F. (2005). The relationship between integrated marketing communication, market orientation, and brand orientation. Journal of Advertising, 34(4), 11-23 http://www.jstor.org/pss/4189316

Libguide Curator

Profile Photo
Lorraine Patrick
Contact:
Bellevue University
Freeman/Lozier Library
1000 Galvin Rd. S.
402-557-7313