Week 1 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 1 Libguide

• Adekola, A., & Sergi, B.S. (2007). Global business management: A cross-cultural perspective. Chapter 1 (International Management and Cross-Cultural Perspectives) and 2 (Changes and Growth in the International Marketplace). http://site.ebrary.com.ezproxy.bellevue.edu/lib/bellevue/docDetail.action?docID=1021 1240
• Govindarajan, V., & Gupta, A.K. (2001). Building an effective global business team. MIT Sloan Management Review, 42(4), 63-71. http://search.proquest.com.ezproxy.bellevue.edu/docview/224960657/fulltextPDF?acco untid=28125
• Wisma, M. (2008). Global business management: Current trends and practices. The Journal of Applied Business and Economics, 8(1), 96-109. http://search.proquest.com.ezproxy.bellevue.edu/docview/218684842/fulltextPDF?acc ountid=28125
• Yip, G.S. (2020, June 30). Global account management: What it is and what it isn’t [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/2781/

Week 2 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 2 Libguide

• Anonymous. (2008). Recession marketing: Case study – Starbucks. Brand Strategy, 26. Good example of a description of a specific marketing strategy. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/ 224172900?accountid=28125.
• Das, B., Satpathy, I., & Sharan, S. (2014). Transnational marketing strategy. Chapter 1. NEW AGE International Publishers. http://ezproxy.bellevue.edu/login?url=https://search.ebscohost.com/login.aspx?direct=tru e&db=e025xna&AN=2706820&site=ehost-live&ebv=EB&ppid=pp_1
• Knight, G.A., & Cavusgil, S.T. (2005). A taxonomy of born-global firms. Management International Review, 45(3), 15-35. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/ 202691989?accountid=28125
• Lee, K., & Carter, S. (2009). Understanding the global marketing environment. Chapter 1: Changes and new challenges. Retrieved from https://www.slideshare.net/kiefercmlee/global-marketing-management-chapter-1.
• Robson, M.J. (2005). International marketing research. Strategic Direction, 21(6), 30-33. Retrieved from http://ezproxy.bellevue.edu:80/login?url=http://search.proquest.com.ezproxy.bellevue.ed u/docview/218611279?accountid=28125
• US Small Business Administration. (n.d.). Marketing and sales. US Small Business Administration. https://www.sba.gov/business-guide/manage-your-business/marketing- sales
• Wind, Y., Douglas, S.P., & Perlmutter, H.V. (1973). Guidelines for developing international marketing strategies. Journal of Marketing, 37, 14-23. Retrieved from https://www.researchgate.net/publication/234022038_Guidelines_for_Developing_Intern ational_Marketing_Strategies
• Yücel, R., Elibol, H., & Dağdelen, O. (2009). Globalization and international marketing ethics problems. International Research Journal of Finance and Economics, (26), 93- 104.

Week 3 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 3 Libguide

• Alvarez, F., Lucas Jr., R.E., & Weber, W.E. (2001). Interest rates and inflation. Federal Reserve Bank of Minneapolis. http://minneapolisfed.org/research/wp/wp609.pdf
• Elberse, A., & Eliashberg, J. (2003). Demand and supply dynamics for sequentially released products in international markets: The case of motion pictures. Marketing Science, 22(3), 329–354. JSTOR provided by Bellevue University http://www.jstor.org.ezproxy.bellevue.edu/stable/10.2307/4129744?origin=api&o http://qbox.wharton.upenn.edu/documents/mktg/research/Demand%20and%20Supply.pd f
• Bureau of Economic Analysis. (2007). Measuring the economy - A primer on GDP and the national income and product accounts. Bureau of Economic Analysis. Retrieved from http://www.bea.gov/national/pdf/nipa_primer.pdf
• Bureau of Labor Statistics. (n.d.). Consumer price index: Frequently asked questions (FAQs). Bureau of Labor Statistics. Retrieved from https://www.bls.gov/cpi/questions- and-answers.htm
• Domaç, I., & Yücel, E.M. (2005). What triggers inflation in emerging market economies? World bank. Review of World Economics / Weltwirtschaftliches Archiv, V141(1), 141-164. Retrieved from http://www.jstor.org/stable/40441038
• Federal Reserve System. (2021). Monetary policy report – July 2021. Federal Reserve System. https://www.federalreserve.gov/monetarypolicy/2021-07-mpr-summary.htm
• Sands, R.D., Jones, C.A., & Marshall, E. (2014). Global drivers of agricultural demand and supply. United States Department of Agriculture. https://permanent.fdlp.gov/websites/www.ers.usda.gov/publications/err-economic- research-report/err174.aspx.htm or https://www.ers.usda.gov/webdocs/publications/45272/49035_err174.pdf?v=1464.2

Week 4 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 4 Libguide

• • Ash, E. (2020). 2:00 minutes to success. Project management SWOT. [Video file] Seven Dimensions. https://bellevue.primo.exlibrisgroup.com/permalink/01BUN_INST/1jbe57m/alma99100 4297879607376
  • Bridges, J. (2019). How to perform a SWOT analysis. [Video file] YouTube. Retrieved from https://www.youtube.com/watch?v=NapLmUxSxyo
  • Miller, J., & Galeaz, G.R. (2007). Ways to improve budgeting and forecasting. Bank Accounting & Finance, 39-41. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docvie w/215047867?accountid=28125

Week 5 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 1 Libguide

• • Himme, A. (2018, April 1). Cost-volume-profit (CVP) analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/3708/
  • Kuhn, F. (2004). Use Excel spreadsheet formulas to determine your company's break- even point. Inside Microsoft Excel, 11(2), 10-11. http://ezproxy.bellevue.edu:80/login?auth=bb&url=http://search.proquest.com.ezproxy

.bellevue.edu/docview/191155664?accountid=28125

• • Mascarenhas, B. (1992). Order of entry and performance in international markets. Strategic Management Journal, 13(7), 499-510. http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://www.jstor.org/pss/2486600
  • Morgan, H. (2017, August 31). Cost accounting and break-even analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/3573/
  • Villas-Boas, J. M. (2004). Communication strategies and product line design. Marketing Science, 23(3), 304-316. https://www.jstor.org/stable/pdf/30036700.pdf?acceptTC=true
  • Wilson, E. (2023, May 31). Fundamentals of business forecasting [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved from https://hstalks-com.ezproxy.bellevue.edu/bm/5304/

Week 6 Assignments

Assigned Reading and Research: All Readings and Videos Found in the Week 6 Libguide

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• Reid, M., Luxton, S., & Mavondo, F. (2005). The relationship between integrated marketing communication, market orientation, and brand orientation. Journal of Advertising, 34(4), 11-23 http://www.jstor.org/pss/4189316

• Wu, D., & Zhao, F. (2007). Entry modes for international markets: Case study of Huawei, a Chinese technology enterprise. International Review of Business Research Papers, 3(1), 183 – 196. http://www.iberchina.org/files/2018/Entry_Modes_For_International_Markets_Case_S tudy_Huawei.pdf