TEDTalks: Gary Kovacs—Tracking the TrackersFilms on Demand (6:35 min)
As you surf the Web, information is being collected about you. Web tracking is not 100 percent evil; personal data can make your browsing more efficient, and cookies can help your favorite Web sites stay in business. But, says Gary Kovacs in this TEDTalk, it's your right to know what data is being collected about you and how it affects your online life. Kovacs is the CEO of the Mozilla Corporation, where he directs the development of Firefox.