MKTG 402: Week 5

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(Chron.) Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers.

Konrad, A. Forbes. (2022), 205 (1), 90-97

(Forbes) In a recent conversation with Jeff Titterton, CMO of Zendesk about their Customer Experience Trends Report 2019, he told me that their research had found that while 40% of customers say that they prefer to use search or help centers before contacting support only 20% of support teams provide self service.

(Michigan State University) Companies see logistics as a critical blueprint of the supply chain. It is used to manage, coordinate and monitor resources needed to move products in a smooth, timely, cost-effective and reliable manner.