MKTG 402: Week 1

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(American Marketing Association) The definition of marketing and following definitions were approved by the American Marketing Association Board of Directors.

(The Balance) A market economy is a system where the laws of supply and demand direct the production of goods and services.

Publication Date: 2017
E-Books in EBSCOhost

(YouTube) A film from the Competitive Enterprise Institute, adapted from the 1958 essay by Leonard E. Read.

(American Marketing Association) The Statement of Ethics addresses the AMA’s position on the ethical standards that marketers should observe while practicing marketing as part of their profession. This includes standards for research into marketing.

(Indeed) In this article, we discuss the definition and importance of marketing ethics, explain the various principles of this type of advertising and provide examples of ethical marketing to guide your efforts.