MKTG 402: Week 6

An online guide to the Bellevue University Library and all its resources and services

A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

(Entrepreneur) Here's why you need more video than ever.

(Chron.) Personal selling is a strategy that salespeople use to convince customers to purchase a product.

(Chron) While print and TV are steadfast in the ad industry, new technology is opening new avenues to reach consumers. For businesses that want to stay ahead of the curve with interactive advertising, these trends can do just the trick.

(Chron.) Online and offline customer contact points, also known as touch points, are business facets that deal with how a company interfaces with its customers.

(YouTube) Have you ever felt like you're talking, but nobody is listening? Here's Julian Treasure to help you fix that. As the sound expert demonstrates some useful vocal exercises and shares tips on how to speak with empathy, he offers his vision for a sonorous world of listening and understanding.