MKTG 402: Week 3

An online guide to the Bellevue University Library and all its resources and services

A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

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(Investopedia) Customer relationship management (CRM) refers to the principles, practices, and guidelines that an organization follows when interacting with its customers.

(YouTube) The Marketing faculty of the College of Business at Illinois State University have designed the Advanced Marketing Analytics (AMA) Sequence to allow Marketing Majors to concentrate their coursework in preparation for marketing roles that may require more analytical rigor which has become prevalent.

(Medium) Data-Driven Investor

(Harvard Business School Online) Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies.

(YouTube) Jacquie Jordan, two-time Emmy nominated TV Producer and University of Delaware alumni, is the founder of the fifteen-year-old Silicon Beach-based TVGuestpert, New York Times Bestselling Publisher TVGuestpert Publishing and TVOnCameraTraining.com.

(Entrepreneur) How you differentiate your product or service from that of your competitors and then determine which market niche to fill.

(AMA) Emotional connection has long been the goal of brands yearning to gain pathological loyalty from consumers. A burgeoning consumer movement asks: What about selling stuff that lasts?

(Chron.) Positioning is a marketing concept that outlines what a business should do to market its product or service to its customers.