MKTG 402: Week 2

An online guide to the Bellevue University Library and all its resources and services

A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

(YouTube) SWOT stands for strengths, weaknesses, opportunities, and threats. Understanding how to perform a SWOT analysis is critical to your planning process. The purpose of creating one is to formulate a synthesized view of your current state.

(YouTube) A SWOT Analysis is a tool used to complete an objective analysis of a company. In addition to taking an internal look at the company (strengths and weaknesses), companies also need to scan the external environment to identify both opportunities and threats. In this video,​ I'll explain what a SWOT Analysis is, and provide some examples of what can be considered in each category.

(Entrepreneur) Use this remarkable tool to realign your marketing campaign with what will give you the best results.

(U.S. Small Business Administration) Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.

(Films on Demand - 19:39) Moving from foundations to specific methods, this program examines the complex background work that must take place before a product or service can be positioned in the market.