MGMT 410 Global Business: Websites

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Global marketing strategies require considerable investment in money, resources, manpower to understand various markets, the country, cultures, local tradition, manners and etiquette. Here are some strategies for companies to follow:

A global presence is possible for any business with a creative strategy and an understanding of world markets. 13 successful companies are featured.

From Bizfluent website, lists four approaches to the world market.

Discusses four global business strategies.

Describes the benefits of global marketing when it is done right. It also points out global marketing mistakes.

Provided by Professors Richard Lynch,this website covers the world of global strategy mainly from a business perspective. It covers the strategies of small, medium and large companies and contains many articles related to this topic.

Details some important elements of a globalization plan.