LibGuides: MGMT 410 Global Business: Readings

Week One

Required Reading and Activity:

Suggested Reading and Activity:

Websites

10 Awesome Global Marketing Strategies for Companies
Global marketing strategies require considerable investment in money, resources, manpower to understand various markets, the country, cultures, local tradition, manners and etiquette. Here are some strategies for companies to follow:

Required Reading and Activity:

Intercultural communication for managers by Goodman, Michael B.
Publication Date: 2013
Chapter 7 Body Language and Non-Verbal Communication and
Chapter 8 Restoring Trust in Business and Understanding International Business Ethics
Ethical challenges in international business operations by Anyanwu;Success AC & Nweake, Lawrence I.
Journal of Business and Retail Management Research; London Vol. 08, Iss. 2, (Apr 2014): n/a.
The Most common mistakes companies make with global marketing by Kelly, Nataly
Harvard Business Review Digital Articles. 9/7/2015, p2-5.

Suggested Reading and Activity:

The Impact of international business on the global economy by The Impact of international business on the global economy
Splint International Journal of Professionals: A Monthly Peer Reviewed International Journal of Management & IT, Vol. 3, Iss. 9, (Sep 2016): 50-56.

Websites

The Difference Between Domestic Business Strategy & Global Business Strategy
From Bizfluent website, lists four approaches to the world market.
The Four Basic Global Strategies
This video is from the course by University of Illinois at Urbana-Champaign

Required Reading and Activity:

Intercultural communication for managers by Goodman, Michael B.
Publication Date: 2013
Chapter 11 Working Globally Without Leaving Your Desk and
Chapter 12 Marketing and Negotiating Transnationally
When culture doesn’t translate by Meyer, Erin
Harvard Business Review. Oct2015, Vol. 93 Issue 10, p66-6

Suggested Reading and Activity:

Websites

Required Reading and Activity:

Intercultural communication for managers by Goodman, Michael B.
Publication Date: 2013
Chapter 4 The Impact of Technology and The Environment and
Chapter 5 Power, Influence, and Authority
An analysis of social media presentation at company websites by Cappel, James J.; Zhenyu Huang
Journal of International Business Disciplines , May2017, Vol. 12 Issue 1, p1-17,

Suggested Reading and Activity:

Websites

13 Businesses With Brilliant Global Marketing Strategies
A global presence is possible for any business with a creative strategy and an understanding of world markets. 13 successful companies are featured.
more...less...
Originally published July 2015, updated October 2017, and October 2020

Required Reading and Activity:

Intercultural communication for managers by Goodman, Michael B.
Publication Date: 2013
Chapter 9 Managing People Globally and
Chapter 10 Dealing with Culture Shock
Global business: A cultural perspective by Carper, William Brent
The Journal of Applied Business and Economics; Vol. 16, Iss. 6, (Dec 2014): 109-118.

Suggested Reading and Activity:

Websites

Global Marketing: Strategies, Definition, Issues, Examples
Describes the benefits of global marketing when it is done right. It also points out global marketing mistakes.
Global Strategy
Provided by Professors Richard Lynch,this website covers the world of global strategy mainly from a business perspective. It covers the strategies of small, medium and large companies and contains many articles related to this topic.

Required Reading and Activity:

No readings required.