Skip to Main Content

MKTG 422: Mobile Marketing

Quick Links

Bellevue University Library
BUILD IT
An online guide to the Bellevue University Library and all its resources and services
Copyright Center
Cyberactive Online Classroom
Interlibrary Loan
Library Databases
Library Hours/Contacts
Personal Librarian Program
A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

more... less...

Previously called the Research Assistance Program
Writing Center
Zoom for Reference
Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

Mobile Marketing Resources

The third screen: The ultimate guide to mobile marketing by Martin, C.
Call Number: HF5415.1265 .M3288 2015

ISBN: 9781857886238

Nicholas Brealey Publishing

Mobile marketing: How mobile technology is revolutionizing marketing, communications and advertising by Rowles, D.
ISBN: 9780749479794

Publication Date: 2017

EBSCOhost Ebooks
Mobile marketing in a week by Smith, N.
ISBN: 1803162201

Publication Date: 2023

Credo Reference
Mobile marketing management: Case studies from successful practices by Hua, H.
ISBN: 0429030878

Publication Date: 2019

ProQuest Ebook Central

Innovative mobile marketing via smartphones: Are consumers ready? by Persaud, A., & Azhar, I.
Marketing Intelligence & Planning, (2012), 30(4), 418-443
International mobile marketing: A satisfactory concept for companies and users in times of pandemic by Florido-Benitez, L.
Benchmarking: An International Journal, (2022), 29(6), 1826-1856
Personalized mobile marketing strategies by Tong, S., Luo, X., & Xu, B.
Journal of the Academy of Marketing Science, (2020), 48(1), 64-78.
Sustainable destination marketing ecosystem through smartphone-based social media: The consumers' acceptance perspective by Sharmin, F., Sultan, M. T., Badulescu, D., Badulescu, A., Borma, A., & Li, B.
Sustainability, (2021), 13(4), 1-24

6 mobile marketing solutions for small businesses
Business News Daily
11 effective mobile marketing techniques that can drive leads and sales
Forbes
What is mobile marketing? Components, benefits and best practices
Indeed
Why mobile marketing is growing so fast
Forbes

Suggested Databases and Websites

LibGuide Curator

Need help? Ask a Librarian!