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MKTG 422: Content Marketing

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Content Marketing Resources

Content, the atomic particle of marketing: The definitive guide to content marketing strategy by Lieb, R., & Szymanski, J.
Call Number: HF5415.1265 .L54 2017

ISBN: 9780749479756

Kogan Page Ltd
The content formula: Calculate the ROI of content marketing & never waste money again by Brenner, M., & Bedor, L.
Call Number: HF 5415 B74 2015

ISBN: 9780997050806

Marketing Insider Group
Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less by Pulizzi, J.
Call Number: HF5415 .P756 2014

ISBN: 9780071819893

McGraw-Hill Education

Content chemistry by Crestodina, A.
ISBN: 0988336499

Publication Date: 2018

EBSCOhost
The content marketing handbook: How to double the results of your marketing campaigns by Bly, R.W.
ISBN: 9781613084175

Publication Date: 2020

EBSCOhost

Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications by Hollebeek, L. D., & Macky, K.
Journal of Interactive Marketing, (2019), 45, 27-41
Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type by Salminen, J., Yoganathan, V., Corporan, J., Jansen, B. J., & Jung, S.
Journal of Business Research, (2019), 101, 203-217
Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty by Lou, C., & Xie, Q.
International Journal of Advertising, (2021), 40(3), 376-402
Video content marketing: The making of clips by Liu, X., Shi, S. W., Teixeira, T., & Wedel, M.
Journal of Marketing, (2018), 82(4), 86-101

What is content marketing?
Forbes
What is content marketing? A definition and guide
nytLicensing

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