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MKTG 422
Artificial Intelligence (AI)
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MKTG 422: Artificial Intelligence (AI)
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AI Resources
Books
Ebooks
Journal Articles
Web Resources
Artificial intelligence marketing and predicting consumer choice: An overview of tools and techniques
by
Struhl, S. M.
Call Number: HF5415.2 .S787 2017
ISBN: 9780749479558
Kogan Page Ltd
The AI marketing canvas: A five-stage road map to implementing artificial intelligence in marketing
by
Venkatesan, R., Lecinski, J.
ISBN: 1503628043
Publication Date: 2021
ProQuest Ebook Central
Machine learning and artificial intelligence in marketing and sales: Essential reference for practitioners and data scientists
by
Syam, N., & Kaul, R.
ISBN: 9781800438828
Publication Date: 2021
ProQuest Ebook Central
Artificial intelligence and marketing: Pitfalls and opportunities
by
De Bruyn, A., Viswanathan, V., Beh, Y. S., Brock, J. K., von Wangenheim, F.
Journal of Interactive Marketing, (2020), 51(1), 91-105
Artificial intelligence in marketing: A systematic literature review
by
Chintalapati, S., & Pandey, S. K.
International Journal of Market Research, (2021), 64(1), 38-68
Consumers and artificial intelligence: An experiential perspective
by
Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S.
Journal of Marketing, (2021), 85(1), 131-151
Artificial intelligence and the future of marketing
Forbes
AI in marketing: How to leverage this powerful new technology for your next campaign
IBM
Artificial intelligence is revolutionizing marketing. Here's what the transformation means for the industry
Entrepreneur
Artificial intelligence is taking over marketing
Forbes
How to design an AI marketing strategy
Harvard Business Review
Suggested Databases and Websites
Advertising Age
Bloomberg Businessweek
Chron
Digital Marketing News
INC
Public Relations Society of America
Sales Management Association
SBA.org
US Census
Wall Street Journal
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