This section explores the ethical considerations that accompany Data Analytics. It presents five principles of data ethics for businesses, emphasizing the importance of responsible data use. Additionally, it highlights the relationship between ethics and data analytics, demonstrating that ethical data practices are crucial to maintaining public trust and fostering long-term success. An introduction to data ethics further reinforces the significance of ethical data use in the analytics process. Furthermore, it discusses a real-world incident in which Amazon discontinued an AI recruiting tool due to its gender bias, emphasizing the importance of ethical considerations throughout the analytics pipeline.
