This section explores the definition and scope of Data Analytics. It references authoritative sources like the Gartner Glossary and CIO Magazine to provide a clear understanding of the term. The discussion emphasizes the different levels of Analytics and the depth of analytical processes at each level. Furthermore, it delves into the business opportunities and challenges presented by Data Analytics, discussing concepts like "Big-Bang Disruption" and the importance of digital literacy in C-Suite executives. Real-world examples of successful data and analytics leaders are also included to demonstrate the potential impact of Data Analytics on business growth and transformation.
