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MKTG 301: Home

LibGuide for Marketing 301

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Library on the Go

Date: Thursday, November 21, 2024

Time: 11:00am - 12:30pm CST (Central Standard Time, US & Canada)

Campus: Bellevue University Educational Services Building (ESB), Upper Lobby

Information: HERE

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Stop by our table to browse books, enjoy snacks, hear about Library programming, and be entered into a book raffle! We will be bringing books for the themes of Youthful Protagonists, Movie Anniversaries, Around the World, and New Arrivals.

Online Library Instruction

Date: Tuesday, November 26, 2024

Time: 6:00pm - 7:00pm CST (Central Standard Time, US & Canada)

Online: Register HERE

This is an online meeting. Registration is required.

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Want to know more about how to navigate the library website and utilize its resources and tools? This instructor-led online library instruction tutorial will walk you through the main functions of the library, and show you how and where to search. This is a great tool for online students who want a more in depth understanding of the library without having to visit the library.

Common Research Pitfalls - Subject Headings & Cited Sources

Date: Wednesday, December 4, 2024

Time: 3:00pm - 4:00pm CST (Central Standard Time, US & Canada)

Online: Register HERE

This is an online meeting. Registration is required.

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Learn how to find appropriate Library of Congress headings and use those headings in the catalog to search. Reference Librarian Kyle Williams will teach you search tactics for finding related articles through sources cited in the Discovery Search. With this information, you will be able to utilize the Library's catalog to streamline your search process.

Fidget Jewelry Craft

Date: Thursday, December 5, 2024

Time: 2:00pm - 3:00pm CST (Central Standard Time, US & Canada)

Campus: Bellevue University Freeman/Lozier Library, Main Area

Information: HERE

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Stop in the Library and create fidget-friendly jewelry or keychains! Supplies will be provided.

Hot Cocoa Bar

Date: Tuesday, December 17, 2024

Time: All Day

Campus: Bellevue University Freeman/Lozier Library, Main Area

Information: HERE

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Drop by the Library and make yourself a tasty cup of cocoa. Choose from a variety of mix-ins while supplies last!

Virtual Reference Help

(Ongoing)

Date: Schedule at least 24 hours in advance

Time: CST (Central Standard Time, US & Canada)

Campus: Remote Session (Zoom meeting)

Online: Make an Appointment

This is an online meeting. Registration is required.

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Do you have reference questions or need help using library resources? Book a Zoom room to chat with one of our librarians! They can walk through the problem with you and even share your screen (if you get stuck).

Research Assistance Program (RAP)

(Ongoing)

Enroll: Information

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The Research Assistance Program (RAP) pairs you with a BU Librarian to work with one-on-one throughout your academic career and answer questions about the research process.

Welcome

Welcome to the Bellevue University guide for MKTG 301. Presently this guide includes a list of suggested databases, periodicals, and websites. There is also a link to the library's list of databases relevant to marketing, a page with citation resources, and a list of tips and tutorials. 

If you need further assistance, please contact the  Bellevue University Library Reference Staff

BUILD IT

BUILD IT

BELLEVUE UNIVERSITY INFORMATION LITERACY DEVELOPMENT

INTERACTIVE TUTORIAL

http://library.bellevue.edu/find/tutorials/build-it/

BUILD IT is an online guide to the Bellevue University Library and all its resources and services. It  is made up of five self contained modules, each followed by an interactive quiz. Go through BUILD IT from beginning to end or start at the Site Map using just the pages you need. Click on the link above or on one of the modules below, or look for BUILD IT in the left menu of the library homepage under Tutorials.

Module One: Getting to Know the Bellevue University Library
An overview of library resources and services and introduction to the library homepage.

Module Two: Planning Your Project
The steps involved in planning your research paper: Includes focusing your topic, outlining, identifying keywords, Boolean searching, and more.

Module Three: Locating Information
Finding and evaluating information, including books, eBooks, articles, and websites. Includes sample and interactive database searches.

Module Four: Citing Your Sources
Covers the basics of plagiarism, citation, and copyright.

Module Five: Putting it all together
How to organize your research into a formal paper, includes note taking, revising, and formatting.

Librarian

Need help? Ask a Librarian!

Off-Campus Access

You will be prompted for your BRUIN Connect login when you attempt to access the online library databases from off-campus. Your password is the same one you use for Blackboard. If you experience issues logging in, try clearing your browsing history and/or change browsers  Make sure your password is current; it must be changed every 90 days. Click here to change your password