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MGMT 410 Global Business: Journal Articles

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Journal Articles

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An analysis of social media presentation at company websites by Cappel, James J.; Zhenyu Huang
Journal of International Business Disciplines , May2017, Vol. 12 Issue 1, p1-17,
Born global or born to run? The long-term growth of born global firms by Hagen, Birgit; Zucchella, Antonella
Management International Review (MIR). Aug2014, Vol. 54 Issue 4, p497-525
Does your company have what it takes to go global? by Quackenbos, Douglas; Ettenson, Richard; Roth, Martin S.; Auh, Seigyoung
Harvard Business Review Digital Articles. 4/11/2016, p2-6.
Ethical challenges in international business operations by Anyanwu;Success AC & Nweake, Lawrence I.
Journal of Business and Retail Management Research; London Vol. 08, Iss. 2, (Apr 2014): n/a.
Firm internationalization and corporate social responsibility by Attig, Najah; Boubakri, Narjess; El Ghoul, Sadok; Guedhami, Omrane
Attig, Najah; Boubakri, Narjess; El Ghoul, Sadok; Guedhami, Omrane
From domestic marketing through international marketing to intercultural marketing by Risko, Tünde Csapone; Wiwczaroski, Troy.
Economic Affairs;Vol. 59, Iss. 3, (Sep 2014): 439-447.
Gaining competitive intelligence from social media data: Evidence from two largest retail chains in the world by Gaining competitive intelligence from social media data: Evidence from two largest retail chains in the world
Industrial Management & Data Systems; Vol. 115, Iss. 9, (2015):
Global business: A cultural perspective by Carper, William Brent
The Journal of Applied Business and Economics; Vol. 16, Iss. 6, (Dec 2014): 109-118.
Global cities and multinational enterprise location strategy by Goerzen, Anthony; Asmussen, Christian Geisler; Nielsen, Bo Bernhard
Journal of International Business Studies, suppl. Special Issue: The Multinational in Geographic Space; Vol. 44, Iss. 5, (Jun/Jul 2013): 427-450
Global marketing and advertising understanding cultural paradoxes by Paramita, Widya.
Journal of Indonesian Economy and Business, Vol. 29, Iss. 1, (Jan 2014): 89-91,94.
Global marketing managers: Improving global marketing strategy through soft skill development by Jeryl Whitelock; David A. Griffith
International Marketing Review, 2013, Vol. 30, Issue 1, pp. 21-41
Global or local? What sells in international advertising? by Bhattacharjee, Anuradha.
IPE Journal of Management; Vol. 5, Iss. 1, (Jan-Jun 2015): 102-111
How global brands create firm value: the 4V model by Jan-Benedict Steenkamp.
nternational Marketing Review; Vol. 31, Iss. 1, (2014): 5-29
The Impact of international business on the global economy by The Impact of international business on the global economy
Splint International Journal of Professionals: A Monthly Peer Reviewed International Journal of Management & IT, Vol. 3, Iss. 9, (Sep 2016): 50-56.
International business strategies: A review and extension of theories by Fung, Anna
Chinese Economy , Sep-Dec2014, Vol. 47 Issue 5/6, p116-130
International establishment mode choice: past, present and future by Dikova, Desislava; Brouthers, Keith.
Management International Review;Vol. 56, Iss. 4, (Aug 2016): 489-530.
The Leadership behaviors that make or break a global team by Champion, David
Harvard Business Review Digital Articles. 6/22/2015, p2-5.
Living in a global world: influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries by Guo, Xiaoling
Journal of International Marketing. Mar2013, Vol. 21 Issue 1, p1-22.
The Most common mistakes companies make with global marketing by Kelly, Nataly
Harvard Business Review Digital Articles. 9/7/2015, p2-5.
Regulating multinational corporations: trends, challenges, and opportunities by Backer, Larry Catá
Journal of World Affairs. Fall/Winter2015, Vol. 22 Issue 1, p153-173
Risk taking propensity and firm internationalisation process by Fudalinski, Janusz.
Entrepreneurial Business and Economics Review; Vol. 3, Iss. 2, (2015): 85-104.
Social media: A strategic decision -aking tool by Bowen, Gordon; Bowen, Deidre
Journal of Global Business & Technology. Spring2016, Vol. 12 Issue 1, p48-59.
Social media monitoring: aims, methods, and challenges for international companies. by Zhang, Boyang; Vos, Marita.
Corporate Communications: An International Journal , 2014, Vol. 19 Issue 4, p371-383
Standardization, adaptation, and personalization of international corporate social media communications by Hatzithomas, Leonidas; Fotiadis, Thomas A.; Coudounaris, Dafnis N.
Psychology & Marketing. Dec2016, Vol. 33 Issue 12, p1098-1105.
Top global firms’ use of brand profile pages on SNS for marketing communication by Gaur, Sanjaya S.; Saransomrurtai, Chayanin; Herjanto, Halimin
Journal of Internet Commerce, Jul-Sep2015; 14(3): 316-340
Understanding the contemporary advertising environment
Strategic Direction; Vol. 29, Iss. 2, (2013): 10-12.
What is international strategy research and what is not? by Tallman, Stephen; Pedersen, Torben
Global Strategy Journal. Nov2015, Vol. 5 Issue 4, p273-277
When culture doesn’t translate by Meyer, Erin
Harvard Business Review. Oct2015, Vol. 93 Issue 10, p66-6
The World is spiky: An internationalization framework for a semi-globalized world by Kim, Jin Uk; Aguilera, Ruth V.
Global Strategy Journal. May2015, Vol. 5 Issue 2, p113-132

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