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MSM 520 Management of Resources: Week Six

MSM 520 Week 6 Marketing Products and Services

Marketing Products and Services

Nexus between basketball players' advertisement and psychological attraction of food brands: A study of consumer behavior towards food product. by Chen, Y., Kong, M., Kuo, T., Misbah, u. I., Kuo, Y., & Showkat, A. L.
Revista De Psicología Del Deporte, (2021). Vol. 30(4), 30-39.
People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms. by Larivière, B., & Smit, E. G.
Journal of Service Management, (2022). Vol. 33(4), 507-519.
Service Marketing in Online Shopping Platform: Psychological and Behavioral Dimensions by Frontiers Media S.A.
(2024).
Industry 4.0 in the product development process: benefits, difficulties and its impact in marketing strategies and operations. by Iara, F. A., Philip, S. M., Robert Cooper Ordoñez, Anholon, R., Izabela, S. R., Santa-Eulalia, L., Batista Martins, V. W., & Osvaldo Luiz Gonçalves Quelhas.
The Journal of Business & Industrial Marketing, (2021). Vol. 36(3), 522-534.
How to grow your product offering?
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Marketing 4 Ps: What is Product
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