Skip to Main Content

MSM 520 Management of Resources: Week Five

MSM 520 Week 5 Marketing Strategy

Marketing Strategy

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda. by Li, F., Jorma, L., & Leonidou, L. C.
Journal of the Academy of Marketing Science, (2021). Vol. 49(1), 51-70.
New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright. by Sheth, J.
Journal of Marketing Theory & Practice, (2021). Vol. 29(1), 3–12
Ethical marketing strategies: the unique Nash equilibrium. by Krishnamurthy, N., Swain, B., & Ramanathan, J.
The Journal of Business & Industrial Marketing, (2022). Vol. 37(6), 1373-1388.
The impact of internal, external, and competitor factors on marketing strategy performance. by Ibrahim, E. B., & Harrison, T.
Journal of Strategic Marketing, (2020). Vol. 28(7), 639–658.
Marketing strategy roadmap: introduction to building a marketing plan.
Video.
Marketing strategy implementation and evaluation methods.
Video

Libguide Curator

Lorraine Patrick

Email Me

Contact:

Bellevue University
Freeman/Lozier Library
1000 Galvin Rd. S.
402-557-7313