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MS in Business Analytics: Streaming Videos
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The following library databases can be accessed from the Databases page.
Films on Demand - Provides streaming films from sources such as Films for the Humanities and Sciences and Cambridge Educational. Kanopy - Provides streaming videos on a variety of subjects; includes titles from PBS, BBC, Criterion Collection, Media Education Foundation and more. Alexander Street Videos - Multidisciplinary collection contains thousands of videos.
Films on Demand (28:19 min)
his program gives a detailed overview of how companies can create and maximize an online/mobile presence starting with the basics—goal-setting, search engine optimization, the user experience, and traffic analysis—and finishing with more advanced promotional considerations such as Web site tie-ins (e-newsletters, blogs, social media); mobile apps; online/mobile/offline advertising (Google Ad Words, Facebook Mobile Ads, QR codes); and text message marketing