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MSM 601-604 Entrepreneurship: General Readings
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General Readings
MSM601 Entrepreneurship & Business Plan
MSM602 Entrepreneurship Finance
MSM603 Creativity, Sustainability, and Innovation
MSM 604 Family Business and Self Employoment
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Books
The Art of the Start
by
Guy Kawasaki
ISBN: 1591840562
Publication Date: 2004-09-09
Awakening the Entrepreneur Within
by
Michael E. Gerber
ISBN: 9780061568152
Publication Date: 2009-12-08
The E-Myth Revisited
by
Michael E. Gerber
ISBN: 0887307280
Publication Date: 1995-03-03
Here Comes Everybody
by
Clay Shirky
ISBN: 9781594201530
Publication Date: 2008-02-28
The Innovator's Toolkit
by
David Silverstein; Philip Samuel; Neil DeCarlo
ISBN: 9780470345351
Publication Date: 2008-10-27
Made to Stick
by
Chip Heath; Dan Heath
ISBN: 9781400064281
Publication Date: 2007-01-02
Making Innovation Work
by
Marc Epstein; Tony Davila; Robert Shelton
ISBN: 0131497863
Publication Date: 2005-07-22
The Medici Effect
by
Frans Johansson
ISBN: 9781422102824
Publication Date: 2006-10-01
The One Minute Entrepreneur
by
Don Hutson; Ken Blanchard; Ethan Willis
ISBN: 9780385526029
Publication Date: 2008-04-29
Spaghetti on the Wall
by
April Kelly
ISBN: 9780982438626
Publication Date: 2012-05-01
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