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MKTG 422: Other Readings

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Other Readings

BUILD-IT tutorial
The library's BUILD-IT tutorial walks you through the research process, from navigating the library to citing your sources. Start at the beginning or visit the site map to browse topics.

Facebook's never-ending crisis
Bloomberg Businessweek
Managers can't do it all
Harvard Business Review
Marketing in times of crisis
LinkedIn

10 marketing trends that will dominate in 2024
Forbes
How can you identify market trends to improve your company's competitive position?
LinkedIn
How to spot market trends
Investopedia

Adapting to market changes: Strategies to beat your competition in business
LinkedIn
How to make positive changes to your marketing process
Entrepreneur
Why is change important in an organization?
Indeed

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