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MKTG 422: Emerging Social Media Platforms

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Emerging Social Media Platforms

Marketing with social media by Thomsett-Scott, B.C.
Call Number: Z 716.3 M2955 2020

ISBN: 9780838916315

ALA, Neal-Schuman
Social media: Usage and impact by Noor Al-Deen, H.S., & Hendricks, J.A.
Call Number: HM742 .S6286 2013

ISBN: 9780739180099

Lexington Books

Fostering brand community through social media by Humphrey, W.F., Laverie, D.A., & Rinaldo, S.B.
ISBN: 1606499416

Publication Date: 2016

ProQuest Ebook Central
Herding cats: A strategic approach to social media marketing by Rohm, A., Weiss, M.
ISBN: 1606498398

Publication Date: 2014

ProQuest Ebook Central
Make your business social: Engage your customers with social media by Chambers, L., Morehead, J., & Sallee, H.
ISBN: 9781952538001

Publication Date: 2020

ProQuest Ebook Central
Share: Building social media word of mouth by Wood, N.T, & Muñoz, C.K.
ISBN: 9781637424148

Publication Date: 2022

IG Library

Building brand loyalty on Twitter: The case of Elon Musk and Tesla by Rudeloff, C., & Damms, J.
Journal of Digital & Social Media Marketing, (2023), 10(3), 238-248
How does influencer marketing on TikTok impact brand trust among generation Z? by Wright, L., & Cherry, M.
Journal of Digital & Social Media Marketing, (2023), 10(4), 326-339
Marketers should use social media to built trust in their brand, but they must know how to measure it by Lander, C., Harris, R., & Garrido, D.
Journal of Digital & Social Media Marketing, (2023), 11(1), 20-29.
The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed by Robinson, J.
Journal of Digital & Social Media Marketing, (2023), 11(1), 60-68
TikTok as an influencer marketing channel for user acquisition by Allegrini, A.
Journal of Digital & Social Media Marketing, (2023), 11(2), 107-114

5 emerging social media platforms to watch in 2023
Inc.
Social media marketing in 2024: The ultimate guide
Forbes
Inside TikTok's out-of-home marketing approach as it expands further beyond mobile
Ad Age
What Gen Z wants from influencer marketing and brand social media
Ad Age
Why more DTC brands are investing in affiliate marketing
Ad Age
Selling influence
Bloomberg Businessweek

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