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MKTG 422
Emerging Social Media Platforms
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MKTG 422: Emerging Social Media Platforms
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Emerging Social Media Platforms
Books
Ebooks
Journal Articles
Web Resources
Marketing with social media
by
Thomsett-Scott, B.C.
Call Number: Z 716.3 M2955 2020
ISBN: 9780838916315
ALA, Neal-Schuman
Social media: Usage and impact
by
Noor Al-Deen, H.S., & Hendricks, J.A.
Call Number: HM742 .S6286 2013
ISBN: 9780739180099
Lexington Books
Fostering brand community through social media
by
Humphrey, W.F., Laverie, D.A., & Rinaldo, S.B.
ISBN: 1606499416
Publication Date: 2016
ProQuest Ebook Central
Herding cats: A strategic approach to social media marketing
by
Rohm, A., Weiss, M.
ISBN: 1606498398
Publication Date: 2014
ProQuest Ebook Central
Make your business social: Engage your customers with social media
by
Chambers, L., Morehead, J., & Sallee, H.
ISBN: 9781952538001
Publication Date: 2020
ProQuest Ebook Central
Share: Building social media word of mouth
by
Wood, N.T, & Muñoz, C.K.
ISBN: 9781637424148
Publication Date: 2022
IG Library
Building brand loyalty on Twitter: The case of Elon Musk and Tesla
by
Rudeloff, C., & Damms, J.
Journal of Digital & Social Media Marketing, (2023), 10(3), 238-248
How does influencer marketing on TikTok impact brand trust among generation Z?
by
Wright, L., & Cherry, M.
Journal of Digital & Social Media Marketing, (2023), 10(4), 326-339
Marketers should use social media to built trust in their brand, but they must know how to measure it
by
Lander, C., Harris, R., & Garrido, D.
Journal of Digital & Social Media Marketing, (2023), 11(1), 20-29.
The onset of social entertainment: How prioritising authentic entertainment on social media will help brands succeed
by
Robinson, J.
Journal of Digital & Social Media Marketing, (2023), 11(1), 60-68
TikTok as an influencer marketing channel for user acquisition
by
Allegrini, A.
Journal of Digital & Social Media Marketing, (2023), 11(2), 107-114
5 emerging social media platforms to watch in 2023
Inc.
Social media marketing in 2024: The ultimate guide
Forbes
Inside TikTok's out-of-home marketing approach as it expands further beyond mobile
Ad Age
What Gen Z wants from influencer marketing and brand social media
Ad Age
Why more DTC brands are investing in affiliate marketing
Ad Age
Selling influence
Bloomberg Businessweek
Suggested Databases and Websites
Advertising Age
Bloomberg Businessweek
Chron
Digital Marketing News
INC
Public Relations Society of America
Sales Management Association
SBA.org
US Census
Wall Street Journal
LibGuide Curator
Mary Schulte
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