Films on Demand - 2:02
Jake Reisch is the CEO and founder of Eversound, a wireless headphone system. In this clip, he talks about the core target market for his new company.
Alexander Street Video - 10:11
This lecture discusses marketing strategy including understanding your concept, devising a successful strategy, selecting a target market, executing on your strategy, and tracking performance.
Films on Demand - 24:25
This film introduces marketing as a business tool, explaining its history, contemporary usage, and deep seated roots in everyday life and human interaction. It shows how identifying the needs and wants of consumers is the first step to successful marketing and explores the five Ps of marketing: product, place, price, promotion, and people.
