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BA 101: Introduction to Business: Week Two

Week 2 Themes and Textbook

Themes:

Business Ethics

Social Responsibility

Mission and Value Statements

E-Commerce

Customer-Driven Marketing

Contemporary Business (19th Edition) 

By Ed, Boone, Kertz, and Canzer

Chapter 4: Business Ethics and Social Responsibility

Chapter 15: Trends in E-Commerce

Weekly Readings

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