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PCAP 752 : Week 11 Readings

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Lorraine Patrick

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Bellevue University
Freeman/Lozier Library
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402-557-7313

PCAP 752 Week 11

Fostering creativity in new product development through entrepreneurial decision making. by Blauth, M., Mauer, R., & Brettel, M.
Creativity & Innovation Management, (2014). Vol. 23(4), 495-509.
Innovation process, decision-making, perceived risks and metrics: A dynamics test. by Brophey, G., Baregheh, A., & Hemsworth, D.
International Journal Of Innovation Management, (2013). Vol. 17(3), 1-22. Please click on the "PDF" link below.

Innovation process, decision making

Decision making at the front end of innovation: The hidden influence of knowledge and decision criteria. by Oliveira, M. G., Rozenfeld, H., Phaal, R., & Probert, D.
R&D Management, (2-15). Vol. 45(2),
161-180.