International Business Administration: Streaming Videos

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Alexandra Street Video - 16:35
In this case Svana Helen Bjornsdottir, CEO of STIKI Information Security faces an important challenge. This Iceland-based risk management software company needs to grow in order to prosper. The result of market research and a marketing plan was a decision to enter the UK market. The challenge was how to go about entering this important market.

Films on Demand
Video Series:
Innovation has its own revolution - 21:24
Management has its own revolution - 28:03
Big data, big business - 28:20
The digital emergency - 27:31
Gender equality, a corporate performance driver - 28:40
What if we could revolutionize capitalism? - 29:32
Omnichannel is revolutionizing business - 29:54
The power of conversation - 27:46
Corruption, the double penalty - 27:50
Employees, the holy grail of engagement - 38:11

Films on Demand
Video Series:
Global branding - 10:06
Researching global markets - 9:42
Selling products globally - 9:41

Alexander Street Video (5 min)
Explores the logistics behind exporting products as well as methods that companies use to provide great customer experiences.