International Management: Videos

An online guide to the Bellevue University Library and all its resources and services

A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

HSTalks: 22:55
This presentation will cover the main aspects, characteristics and entry strategies of Brazilian multinationals, with a focus on franchising as an entry mode abroad. The case of a Brazilian franchise international expansion will also be presented. This talk is divided into seven sections.

Alexander Street Video: 3:00
This Video Explains Marketing - Challenges of International Market Research

HSTalks: 32:36
Good morning. My name is Mariana Zhong, I'm currently a law practitioner based in Beijing. Today, I am very glad to be invited to record a presentation on China's Belts and Road Initiative. The Belt and Road Initiative was announced in the year 2013 by China's new leadership and has attracted considerable attention from both home and abroad.

HSTalks: 31:06
Hello, my name is Tinkuma Edafioghor, and I'm a senior lecturer in human resource management at the University of the West of England, which is based in the United Kingdom. In this session, we'll be looking at the cultural and global challenges of international performance management.

HSTalks: 6:36
This case study examines the effects of cultural differences on the performance management process through an example from V-PHARMEL.

HSTalks: 29:11
Hello, my name is Nukhet Vardar. I would like to share some news with you today on global advertising and how it evolved into the 21st century.

HSTalks: 19:40
This is a short talk about how cultural differences impact a multinational business. I'll first introduce a bit about myself, then I'll make a quick introduction about culture and then I will get to the company and what I actually did in this particular case study.

HSTalks: 37:35
In this case study, we review the strategies that Huawei (the Chinese multinational enterprise) adopted in North America, not least in Canada, when it faced stringent political pressures from the United States.

HSTalks: 7:15
This case study examines the international expansion of iGUi, a Brazilian multinational, as an example internationalization through franchising.

HSTalks: 18:17
What is logistics? It is the art and the science of managing three constraints, time, physical space, and location. Every organization relies on logistics, to some degree, in order to conduct business. Organizations across the world may link up in a supply chain in order to meet some strategic goal, but it is logistics that will make or break that strategy.

HSTalks: 10:01
Hello. My name is Mariusz Soltanifar, and I am a researcher in the area of corporate entrepreneurship and marketing lecturer at Hanze International Business School in Groningen, the Netherlands. Today, I'm going to be talking about outsourcing services and how they can be used for a new business process while focusing on the Infosys company as an example. We will learn more about outsourcing services and how they can be used for entering new markets.

Alexander Street: 4:00
Carol Pepper, CEO of Pepper International, discusses her outlook for markets and investment strategy. She speaks with Shery Ahn and Haidi Stroud-Watts on "Daybreak Asia".

HSTalks: 8:52
Hi, my name is Dave Ketchen. I serve as the Harbert Eminent Scholar and Professor of Management at Auburn University in Auburn, Alabama in the United States. We're going to talk today about what determines success in international markets.