MKTG 308: Week 1

An online guide to the Bellevue University Library and all its resources and services

A member of the reference team will work with you one-on-one throughout your academic career to answer your questions about the research process.

Need help? Sign up for a 60-minute Zoom session with the Library Reference Team. Sessions are offered Monday through Friday 9-6 PM.

(YouTube) This quick tutorial gives you an introduction to accounting and explains the concepts of income statement (Profit & Loss), balance sheet and the accounting equation (Assets = Liabilities + Equity).

(YouTube) Warren Buffett and Charlie Munger speaking at the 1995 Berkshire Hathaway annual meeting

(Harvard Business School Online) As a current or aspiring entrepreneur, it’s easy to get caught up in the more exciting aspects of launching a business: Choosing a name, designing a brand, developing your product or service, and just generally getting stuff done. While each of these is important and deserving of your time and focus, entrepreneurs must wear many hats. This means dedicating at least a portion of your time to some of the arguably less glamorous aspects of running a business—like finance and accounting.

(Key Differences) This site highlights key differences and similarities of auditing reports, specifically "unqualified" or "clean" reports and "qualified" reports.

(Harvard Business School Online) If you want to further your accounting knowledge, it’s critical to understand the standards that guide how companies record transactions and report finances. This site takes a look at the two primary sets of accounting standards—GAAP and IFRS—and how they compare.