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BSCL 430: Global Business Law: Week 10

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Week 10 - Chapter 16

Advertising by Forbes, T.
Call Number: HF6146.I58 F67 2000

ISBN: 1564965643

Rockport Publishers, 2000
Advertising: Concept and copy by Felton, G.
Call Number: HF5823 .F43 2006

ISBN: 9780393731590
Controversies in contemporary advertising by Sheehan, K.
Call Number: HF5823 S4854 2004

ISBN: 0761926356

Advertising theory by Rodgers, S., & Thorson, E.
ISBN: 9786613461780

Publication Date: 2012

ProQuest Ebook Central
Communication writing and design: The integrated manual for marketing, advertising, and public relations by DiMarco, J.
ISBN: 1119118921

Publication Date: 2017

Get connected with your Takaful representatives: Revisiting customer loyalty through relationship marketing and service quality by Abdur Rehman, M., Osman, I., Aziz, K., Koh, H., & Awais, M.
Journal of Islamic Marketing, 2020, Vol. 11(5), 1175-1200

Marketing Planning
Films on Demand (32:15)
Cracking the advertising code
Films on Demand (17:38)

Week 10 - Chapter 17

The essential guide to intellectual property by Sinnreich, A.
Call Number: K1401 .S56 2019

ISBN: 9780300214420

Yale University Press

Intellectual property strategy by Palfrey, J. G.
ISBN: 0262302896

Publication Date: 2012

Directory of Open Access Books

Intellectual property rights and competition law for transfer of environmentally sound technologies by Uddin, M.

Intellectual property and the internet
Films on Demand 24:21
Understanding intellectual property
Films on Demand (13:54)

Week 10 - Chapter 18

Partisan investment in the global economy: Why the left loves foreign direct investment and FDI loves the left by Pinto, P. M.
Call Number: HG4538 .P488 2013

ISBN: 1139610473

Cambridge University Press, 2013

EU foreign investment law by Dimopoulos, A.
ISBN: 0191732141

Publication Date: 2011

ProQuest Ebook Central
Foreign direct investment by Blaine, H. G.
ISBN: 1612094279

Publication Date: 2009

ProQuest Ebook Central

An analysis of the people's republic of China's foreign investment law and foreign direct investment in Shanghai's free trade zone by Gutierrez, O. R.
Florida Journal of International Law, 2017, Vol. 29(1), 41-67.
International law, territorial disputes, and foreign direct investment by Carter, D. B., Wellhausen, R. L., & Huth, P. K.
International Studies Quarterly, 2019, Vol. 63(1), 58-71.

A discussion on the power of Asean
Films on Demand (23:37)
In search of foreign investment
Films on Demand (11:40)

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