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Supply Chain & Logistics Management - Undergraduate: Week Two

SCLM 426 Week 2

Guidelines for Developing International Marketing Strategies. by Wind, Yoram; Douglas, Susan P.; Perlmutter, Howard V
Publication Date: Journal of Marketing. Vol. 37 1973, pp 14-23.
International marketing research by Robson, Matthew J.
Publication Date: Strategic Direction 2005, 21(6), p. 30-33
A review of recent academic literature on the subject.
Marketing a new business by U.S. Small Business Administration
(http://www.sba.gov/content/developing-marketing-plan)
Recession marketing: Case study - Starbucks by Anonymous
Brand Strategy (Mar 7, 2008): 26.
A Taxonomy of Born-Global Firms by Knight, Gary A. and Cavusgil, S. Tamer
Management International Review 45(3), pp. 15-35 2005
Understanding the global marketing environment

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