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BA 439: Business Policy & Strategy (10 Week): Week 8

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BA 439 Week 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, & MIS Issues

Customer Relationship Management by Joao Heitor De Avila Santos
Publication Date: 2019-01-30
Data Driven Marketing by Botezatu, N.
Society Publishing. (2019).
The Direct Mail Revolution by Bly, Robert.
ISBN: 9781599186306
Entrepreneur Press, 2019.
Future-Focused Strategic Marketing by Babu John Mariadoss (Editor); Raj Echambadi (Editor)
ISBN: 9781536161663
Hauppauge: Nova. 2019
No Business Is an Island by Hakansson, H. & Snehota, I.
ISBN: 9781787145504
Emerald Publishing Limited. (2017).
Social Media Marketing for Your Business by Carol L. Morgan
ISBN: 9780867187649
BuilderBooks, 2018.
Understanding Digital Marketing by Ryan, D.
ISBN: 9780749478438
Kogan Page, 2017.