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BA 439 Business Policy & Strategy (12 Week): Week 9

BA 439: Business Policy & Strategy (12 Week)

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BA 439 Week 9 Implementing Strategies: Marketing, Finance/Accounting, R&D, & MIS Issues

The Direct Mail Revolution by Bly, Robert.
ISBN: 9781599186306

Entrepreneur Press, 2019.
Future-Focused Strategic Marketing by Babu John Mariadoss (Editor); Raj Echambadi (Editor)
ISBN: 9781536161663

Hauppauge: Nova. 2019
No Business Is an Island by Hakansson, H. & Snehota, I.
ISBN: 9781787145504

Emerald Publishing Limited. (2017).
Understanding Digital Marketing by Ryan, D.
ISBN: 9780749478438

Kogan Page, 2017.