Marketing Letters. Sep2011, Vol. 22 Issue 3, p227-242.
In this article, a model which posits that overall firm performance will be influenced by how well the marketing organization's cultural orientation (i.e., market, adhocracy, hierarchy, or clan) complements alternative business strategies (i.e., Prospector, Analyzer, Low-Cost Defender, Differentiated Defender) after controlling for other, key firm-level variables.
In this recent article by Todd Conkright, the article begins with a complete definition of organizational culture. He then discusses the importance of have a mission statement and concludes with listing and defining 5 steps to shape company culture.
Principles of Management Organizational Culture. Concepts from Robbins and Coulter. Recording by Mike Knudstrup.
Learn why culture matters and how to lead the way to use it to improve and sustain results.