Skip to main content

NPMT: Required Readings

Week One: Introduction to Marketing and Communication

Worth – Chapter 2 – Overview of the Nonprofit Sector and Chapter 10 Marketing and Communications

Week Two: The Marketing Mix

Worth - Ch. 10 - Review the Marketing Mix section pp. 263-269

Libby & Deitrick – Case Study 8.4 – Devising Marketing Strategies.

Week Three: Branding the Organization

Worth - Ch. 10 - Review Building the Brand section pp. 269-272

Libby & Deitrick – Case Study 8.4 – Devising Marketing Strategies.

Week Four: Integrated Marketing Communications

Worth - Ch. 10 - Review Building the Brand section pp. 272-274

Week Five: Online Media

Worth - Ch. 10 - Review Online Media & Evaluating Marketing and Communication pp. 276-278

24/7 Librarian