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Supply Chain & Logistics Management - Undergraduate: Week Six

Assigned Reading

1.      Reid, Mike; Luxton, Sandra; Mavondo, Felix (2005). The Relationship between Integrated Marketing Communication, Market Orientation, and Brand Orientation.  Journal of Advertising, Vol. 34, No. 4, Integrated Marketing Communication (IMC)(Winter, 2005), pp. 11-23

Supplemental Reading

1.    Tony, Adrienne Marie (2002). A Comparative Case Study o Global Marketing and Ethnocentrism: The Internet as a Marketing Tool and its Effect on the Ethnocentric Messages Perceived via US Companies Marketing Across Cultures. Georgetown University, Washington, DC.

2.    Wu, Donglin; Zhao, Fang (2007). Entry Modes For International Markets: Case Study Of Huawei, A Chinese Technology Enterprise. International Review of Business Research Papers, Vol.3 No.1. March 2007, pp.183 – 196.

3.    DANTE (Delivery of Advanced Network Technology to Europe). Case study: Understanding global market dynamics requires global network reach. Trans-Eurasia Information Network (TEIN3), Cambridge, UK.

24/7 Librarian

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Chris Armstrong
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